The Evolution of Real Estate Marketing: Adapting to the New Buyer Journey By Nitin Nagpal, Chief Sales and Marketing Officer, Mayfair Housing
Plot plans, glossy brochures, and weekend site visits are no longer sufficient to influence the modern homebuyer. Today’s property purchaser arrives at the decision-making stage armed with extensive research greater expectations and a clearer understanding of what value means to them. As digital-first behavior reshapes the homebuying process, real estate marketing has moved from being
