The festive initiative spans four developments across Mumbai and Thane, recognising channel partners’ contributions through enhanced brokerage structures and exclusive rewards
VB Group, a reputed Mumbai-based developer with a growing portfolio across some of Mumbai’s most established neighbourhoods, has introduced an exclusive set of festive-season incentive schemes for its channel partners across its prime developments. Building on the heightened activity and positive sentiment that characterise the festive property market, the initiative seeks to extend the season’s business opportunities to the developer’s extensive channel partner network through enhanced brokerage percentages and exclusive rewards linked to the bookings secured during the offer period.
The incentive programmes follow a progressive structure, with brokerage percentages increasing at successive booking milestones. The festive offer at Veer Square, Thane, is valid from September 1 to December 31, 2026. Located in Vartak Nagar, Thane West, the contemporary commercial development offers well-planned office spaces, showrooms and retail units. Channel partners securing a single booking are eligible for 2.5 per cent brokerage. This increases to 3 per cent for two to three bookings, along with an iPhone 18 Series, and 3.25 per cent for four to six bookings, accompanied by an international holiday for a couple. Partners securing seven to nine bookings qualify for 3.50 per cent brokerage and a Hyundai i20, while those achieving ten or more bookings are eligible for the highest brokerage rate of 3.75 per cent, along with a Tata Sierra.
Veer Square, Dadar, a commercial development offering executive office spaces and corporate suites, has a separate incentive programme valid from October 1 to December 31, 2026. Partners securing one booking are eligible for 3 per cent brokerage, which increases to 3.25 per cent for two to three bookings, 3.5 per cent for four to six bookings and 3.75 per cent for seven to nine bookings. For 10 or more bookings, the brokerage increases to 4 per cent, representing the highest brokerage rate across the three festive programmes.
For Veer Hills and Veer Heights, premium residential developments in Thane, the consolidated number of bookings across both projects will determine the applicable brokerage slab and additional rewards. The offer is valid from September 1 to December 31, 2026, with brokerage rates and rewards linked to the number of bookings secured. Partners recording a single booking will earn 2.5 per cent brokerage, while those securing two to three bookings will receive 2.75 per cent brokerage along with an Apple Watch Ultra. Four to six bookings will qualify partners for 3 per cent brokerage and an international holiday for two. Those securing seven to nine bookings will earn 3.25 per cent brokerage and a Harley-Davidson motorcycle, while partners achieving ten or more bookings will be eligible for the highest brokerage rate of 3.5 per cent, along with a Tata Nexon.
Commenting on the initiative, Bhushan Bhanushali, Founder, VB Group, said, “Our growth story has been shaped by the relationships we have built along the way, and our channel partners have been an important part of that journey. We believe in working collaboratively with our network of channel partners, recognising the contribution each partner makes and creating opportunities for mutual growth. The festive season brings renewed enthusiasm and opportunities to the real estate market, and through these offers, we want our channel partners to be an integral part of that momentum. It is also an opportunity to celebrate these partnerships and extend meaningful benefits to those who continue to place their trust in VB Group. For us, shared success is fundamental to building relationships that stand the test of time.”
Elaborating on the significance of the programme, Rishikesh R Ranga, Chief Executive Officer, VB Group, said, “At VB Group, we view our channel partners as valued business associates who contribute meaningfully to our market presence and business growth. Our approach has always been centred on building relationships through transparent dealings, fair business practices and a shared understanding of long-term value. These festive incentives extend that philosophy through a structured programme that recognises performance while creating additional earning opportunities for our partners. We look forward to strengthening our engagement with our channel partners and continuing to grow together.”
Through this initiative, VB Group seeks to strengthen channel partner engagement during the festive season, enabling partners to benefit from increased market activity through a structured, performance-linked incentive programme. It also recognises channel partners as valued business associates whose local market knowledge, relationships with prospective homebuyers and continued engagement contribute significantly to the company’s reach. By linking enhanced brokerage rates and rewards to booking milestones, VB Group aims to acknowledge their contribution while offering a transparent structure of incentives.
