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NCR Real Estate: How Luxury Housing Continues to Remain Top Choice Among Homebuyers

Luxury real estate in Delhi-NCR is witnessing an unprecedented boom, outpacing even Mumbai in ultra-luxury sales, according to the latest data from Knight Frank India. The region leads sales in all premium brackets Rs 10–20 crore, Rs 20–50 crore, and even homes priced above Rs 50 crore  highlighting a structural shift in demand dynamics. What was once a niche reserved for a select few has now become a prominent and mainstream segment of the real estate landscape.

From micro markets like Dwarka Expressway, Noida, and Gurugram to South Delhi luxury living is no longer defined by price alone. Factors such as design excellence, experiential living, and future-readiness are becoming the real drivers of value.

Mr. Robin Mangla, President, M3M India: The National Capital Region’s luxury housing market is witnessing unprecedented growth, driven by high-net-worth individuals and non-resident Indians seeking premium properties. Delhi-NCR has recorded the highest number of residential sales in the ultra-luxury price bracket, surpassing Mumbai in segments like ₹10-20 crore, ₹20-50 crore, and above ₹50 crore. Buyers prioritize design, privacy, and integrated experiences over conventional markers like size or location. They demand bespoke and customized properties, smart living features, sustainability, wellness, and recreational amenities. The region’s improving infrastructure and quality of life further fuel this trend. As a result, developers catering to these emerging preferences are likely to reap benefits in the evolving market.

The Knight Frank report highlights that Delhi-NCR recorded the sale of 21,828 residential units priced above Rs 1 crore in H1 2025  accounting for a staggering 81% of the region’s total sales. This surge is backed by consistent new launches, high absorption rates, and robust price appreciation. Importantly, the luxury market in NCR is not a short-lived trend but a sustained growth curve backed by evolving buyer preferences.

Mr. Manish Jaiswal, CEO, Eldeco Group highlighted “The luxury housing segment in Delhi-NCR is witnessing a notable transformation, supported by infrastructure upgrades, regulatory transparency, and evolving buyer priorities. Micro-markets like Yamuna Expressway in Noida and premium pockets in Gurugram such as Sector 80 and Golf Course Extension Road are attracting discerning buyers who value design, connectivity, and long-term livability. This shift reflects a broader investor mindset  one that prioritizes future-readiness, lifestyle alignment, and sustainable value creation over traditional location-based decisions.”

This demand upswing is also reflective of deeper socioeconomic changes. Rising disposable incomes, wealth creation among professionals and entrepreneurs, and a renewed trust in Indian real estate have positioned luxury homes as a preferred asset class. Non-resident Indians (NRIs) and high-net-worth individuals (HNIs) are increasingly investing in NCR’s premium properties, seeing them as long-term, stable investments that combine financial returns with emotional value.

Dr. Renu Singh, Director – Sales & Marketing, Aarize Group, highlighted that the growing appetite for ultra-luxury housing in NCR is being shaped by a desire for wellness-centric living, curated design, and long-term value. Buyers today especially professionals, entrepreneurs, and NRIs are gravitating towards locations that offer both tranquility and urban convenience. In this landscape, Sohna Road stands out with its seamless connectivity to residential hubs, access to premium schools, healthcare, and curated retail experiences all of which make it increasingly attractive for the discerning luxury buyer. The area combines scenic surroundings with modern infrastructure, reflecting the shift toward holistic lifestyle destinations. Alongside this, the Dwarka Expressway also continues to solidify its position as a parallel luxury corridor, driven by robust infrastructure upgrades and aspirational living demand.

In essence, the NCR luxury real estate story is no longer just about location or square footage. It’s a reflection of aspirations, lifestyle evolution, and a growing appetite for real, lasting value  both emotional and economic.